Seek and Union Showroom create The Junction
Seek elevates its offering with The Junction while maintaining its The Conscious Club space, a nerve center for sustainable fashion.
The German capital is gearing up to host the latest edition of the Seek trade show, which will take place at Station Berlin on January 16 and 17. This time, the inauguration will mark the start of a unique collaboration between the event created in 2009 by the Premium Exhibitions group and its new ally, Union Showroom, propelling the shopping experience in this epicenter of fashion.
Under the direction of Marie-Luise Patzelt of Seek, and Felix Engelmann of Union Showroom, the fruit of this alliance is called The Junction. This project brings together a selection of carefully chosen brands, such as Nudie Jeans, Tenue, Viberg and White Sand, among others. An ensemble distinguished by their quality, craftsmanship and the rich history behind each brand.
“The Junction is positioned as the focal point for Union and Seek,” says Union Showroom’s Felix Engelmann. “Our collaboration aims to boost efficiency for brands and retailers, and we look forward to exploring future opportunities in this initiative.”
Marie-Luise Patzelt, Director of Seek, adds:“We are looking to merge our strengths to achieve a common goal and offer an exceptional experience to our community.”
The enthusiasm doesn’t stop there. Steven Schmidt, Director of Nudie Jeans, shares,“We have high expectations for The Junction and the collaboration between Union and Seek, aspiring to create a striking and relevant platform in Berlin.”
The Conscious Club: the platform for sustainable fashion
At the same time, Seek remains true to its commitment to sustainable fashion through its emblematic space, The Conscious Club. This platform remains a benchmark in Europe, showcasing innovative designs from brands such as Dawn Denim, Kings of Indigo, Veja and other sustainability pioneers. New participating brands such as Danner, Hestra, Pyrenex, The Jogg Concept and Topologie will be added to the range.
The show will feature cutting-edge exhibits, a dynamic program of live interviews, discussions and debates with experts. Leading speakers such as Steffen Liese of JD Sports, Sebastian Haufellner of Lodenfrey and Sabine Rogg of Trendbüro, among others, will share their perspectives on current fashion topics and concerns.
Photos : Seek