Eastman x Reformation: eco-designed wedding dresses
In a collaboration between the American innovative materials company, Eastmanand sustainable fashion brand Reformationthe new collection of wedding dresses redefines eco-responsible elegance in fashion. Reformation has just unveiled three wedding dresses featuring Eastman’s innovative Naia™ Renew ES yarn, characterized by its 60 percent certified recycled content and natural silk-like qualities.
Goals : positive impact on the climate by 2025 and circularity by 2030
“Made from a blend of 40 percent certified recycled materials, 20 percent certified recycled cellulose and 40 percent sustainably sourced wood pulp, Naia™ Renew ES yarn’s enhanced durability reduces waste pollution as well as reliance on virgin materials, resulting in a significantly reduced carbon footprint“, Eastman explains in a release. “Its luxurious attributes – elegant drape, silky softness and lustrous sheen – make it an ideal alternative to silk for the environmentally conscious bride.”
“We chose this innovative type of yarn to reduce our dependence on virgin silk,” emphasizes Carrie Freiman Parry, Reformation’s Director of Sustainability.
Wedding dresses will be available for purchase from January 22 on the website TheReformation.com and in selected Reformation stores.
Founded in 2009, Reformation is a brand known for its elegant, vintage-inspired designs that integrate sustainable practices into every aspect of its business. The American brand operates the first sustainable factory in Los Angeles, using eco-friendly materials and committed to transparency in its environmental impact. Certified Climate Neutral and carbon neutral since 2015, Reformation aims to have a positive impact on the climate by 2025 and a circular impact by 2030.
Photo : Eastman x Reformation