Desolina Suter, Fashion Director of Première Vision, is a key figure in the world of contemporary fashion. Heading up the definition of trends and colour palettes for the coming seasons, his role is essential in working with international exhibitors. Through strategic meetings and careful exploration of creative visions, she orchestrates the creation of a coherent colour range that guides the global fashion industry. Her commitment to innovation and eco-responsibility is also shaping the sustainable future of the sector.
What is your role as Fashion Director of Première Vision?
My role is to work closely with exhibitors from different fashion sectors to define the trends and colours for the coming season. I try to capture their vision of the future and to build together the colour range that will guide the creation of the collections.
How are the meetings with exhibitors organised and how do you manage to build up a coherent colour range for each season?
Each year we organise country meetings to take account of the specific features of each market, while identifying cross-functional trends. Working with the spokespeople from each country, we develop concepts and strong themes that will guide the creation of joint collections. By analysing feedback from exhibitors and studying the collections received, we are building cross-disciplinary stories for all the fashion professions.
Alongside my role as Fashion Director, I’ve also been a spokesperson for the Italian market for 25 years. So for Italy, I decided to invite a number of exhibitors from very different sectors, such as architects, designers and stylists, to share their vision of the future.
As part of this process, we spend a day together in each country and after this first meeting, a summary is drawn up and all the spokespeople meet to share the feedback from the countries and build the colour range for the following season.
