Stella McCartney a pioneer of sustainable fashion with her eponymous brand, has teamed up with champagne house Veuve Clicquot to introduce a revolutionary material that could redefine the future of luxury accessories: a grape-based alternative to animal leather.
This collaboration marries McCartney’s long-standing commitment to sustainability with Veuve Clicquot’s dedication to environmentally friendly practices, resulting in a product that is not only luxurious but also kind to the planet. The partnership underlines a shared vision between the two iconic brands, focusing on sustainability, circularity and regenerative practices.
By-products of the Veuve Clicquot grape harvest
The innovative material at the heart of this collaboration is derived from the by-products of Veuve Clicquot’s grape harvest. In a world where animal leather and its alternatives are often scrutinized for their environmental impact, this grape-based leather presents a promising solution. It takes advantage of resources that would otherwise be discarded, transforming them into a high-quality, sustainable fabric that meets the luxury standards for which both brands are renowned.
This initiative is not just about creating a sustainable alternative to leather; it’s about rethinking waste and resource use in the luxury goods industry. Using the by-products of champagne production, Stella McCartney and Veuve Clicquot demonstrate how the principles of the circular economy can be applied to create premium products without depleting the planet’s resources.
Stella McCartney’s Spring/Summer 2024 collection features sophisticated handbags and wallets. A further step towards greener fashion and a more ethical, sustainable future.
Photos: Stella McCartney
