We want to tell you a story that challenges traditional paradigms and embraces the true essence of cultural heritage: Woven Wildly. This sustainable fashion brand, founded in Santa Marta, Colombia, by Callum Latimer and Nataly Cubillos, not only produces handmade accessories but also builds a bridge of trust, respect, and collaboration with ancestral indigenous communities.
What began as a “curiosity” has become a story of creating deep and lasting relationships. Callum Latimer, originally from Zimbabwe, has spent years traveling the world and establishing connections with indigenous communities such as the Wayuu, Kogui, and Arhuaco in the Sierra Nevada of Colombia. His approach has always been one of presence, patience, and respect, earning him the trust of these communities, who have welcomed him into their homes and sacred spaces, even inviting him to spend nights in their villages—an honor almost exclusive to outsiders.
These relationships have formed the foundation of Woven Wildly, which not only respects ancestral traditions but also works to improve the living conditions of these communities. Among its achievements are the construction of a school for indigenous children, the installation of solar panels to bring light to remote areas, and water filtration systems benefiting several families. All of this is carried out with fair wages that honor the artisans’ time, skill, and spirit.
Art, identity, and sustainability
“Every backpack produced by Woven Wildly carries within its fibers the story of generations of ancestral weaving, made with natural fibers and dyes derived from plants, spices, and minerals,” explain the founders of the brand. “Without machines and with meticulous attention to detail, these pieces are much more than accessories; they are living testimonies of territory, resistance, and culture.”
Nataly Cubillos, born and raised in Colombia, has been instrumental in deepening these relationships, contributing her cultural perspective and passion for conscious design. Her leadership ensures that each creation has a purpose beyond aesthetics—honoring the wisdom and spirit of the communities they work with.
A brand with purpose and community
“At Woven Wildly, we are not seeking to follow trends but to protect and celebrate traditions.”
Their mission goes beyond fashion: to create a positive social and environmental impact, promoting a way of life that respects the land and its people. Thanks to the support of conscious clients and companies worldwide, the brand has achieved projects such as building a school, implementing solar energy systems, and providing potable water in underserved areas.
This work, always carried out with community consent and guidance, reflects a philosophy of humble and respectful collaboration, moving away from paternalism to become an example of ethical and sustained growth.
Who are the founders?
Callum Latimer, storyteller and bridge between worlds, has dedicated his life to exploring and connecting cultures. After an accident led him to Colombia in 2021, his mission transformed into an act of restoration and recognition of indigenous voices.
Nataly Cubillos, creative director and cultural guardian, combines her experience in design and business with her deep social commitment, ensuring that each piece tells a story of respect and empowerment.
Charles Blackton, partner and entrepreneur, brings his vision of ethical and sustainable business practices, convinced that true wealth lies in giving back to and elevating community stories.
Woven Wildly’s photographs, taken in the sacred Kogui village of Tayku in Tayrona National Park, capture moments of coexistence, tradition, and hope. Women and girls weaving with natural fibers, smiling children, and spiritual leaders reflect the heart of this initiative: a collective effort to preserve traditions and build a fairer future.
Text: Anne-Sophie Castro
Photos : Woven Wildly
Visit the Woven Wildly website
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